WEATHERFORD, Texas -- Championship Bull Riding (CBR) is proud to announce Wrangler, a global leader in jeans wear and casual apparel, will be the official jeans and shirts sponsor of the CBR. CBR and the Wrangler brand have entered into a multi-year sponsorship agreement.

"Wrangler is proud to partner with Championship Bull Riding for the 2017 season. The CBR produces great events with dedicated fans, culminating with their Championship finals at the Daddy of 'Em All -- Cheyenne Frontier Days," said Jeff Chadwick, director of western special events for Wrangler.

The sponsorship relationship between CBR and the Wrangler brand is a natural union.  Sporting two national bull riding tours, the Horizon Series and the nationally televised Road to Cheyenne tour, CBR is positioned in the market to reach rural, urban, and western lifestyle's solid roots around the country.

"We plan to integrate Wrangler into many aspects of our production and look forward to innovativemarketing with this iconic brand," said CBR CEO Benny Cude.

Customers of Wrangler and CBR and those loyal to the brands will enjoy joint promotions in and around each CBR event.

 "Wrangler and the CBR continue to succeed because of strategic, mutually beneficial partnerships like this," continued Cude.

"This is a very exciting deal because of all of the elements of the sponsorship and opportunities, including Wrangler endorsees Sage Steele Kimzey, Joe Frost and Josh Frost who ride CBR," Cude said.

This brand is iconic not only in the USA but across the world and this sponsorship is the future of the CBR!

"Long live cowboys, long live the CBR," said five-time world champion bull rider Sage Steele Kimzey, while filming the video announcement.

Information provided by Championship Bull Riding

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