'Keep Going Cowboy' - Joao Ricardo Veiera On Winning Ride In Glendale

"Keep going cowboy," was all Joao Ricardo Veiera thought as the seemingly slow eight seconds ticked by in the championship round of the Ak Chin Invitational. 

This PBR Unleash The Beast event in Glendale, Arizona, marked the first time since 2016 Veiera got a W on the tour, and, as he explains, the win is made all the more special because of what the PBR family has gone through in the last week.