What are you doing for breakfast? Sipping your coffee? Having your bacon and eggs maybe?

Whatever is, you're probably not riding a bronc.

At the Black Hills Stock Show and Rodeo’s “Broncs For Breakfast” event in Rapid City, South Dakota, 32 cowboys and cowgirls will dare to take on some tough broncs — including some that may have never made a trip to town before. This event is less "poetry in motion" and more “hang on for a wild ride” with buck rolls, sacks, or saddle blankets tied to the saddle. And while it’s not required, fanning with your hat is allowed. 

The event is sanctioned by the Western States Ranch Rodeo Association (WSRRA), and association representative Naomi Loomis counts the ranch bronc riding as one of her favorite events. 

“I think it’s a part of our history that we forget about, and I’m super excited that people are willing to come out and watch it,” Loomis said. “Think about what your grandma and grandpa used to do: they would drive days in a covered wagon to come watch a neighborhood ‘you can’t ride this horse’ competition.”

Speaking of the horses, organizers and competitors alike praise the bucking stock brought to town by the Burch Rodeo Company. Burch Rodeo has accolades in the PRCA — with some of their stock being chosen to compete at the WNFR and their photos showing up in the Pro Rodeo Sports News these days — but the company also has strong roots in the ranch rodeo community. 

“The highlight of the ranch bronc riding at the Black Hills Stock Show is the Burch Horses," Loomis said. "I put on a lot of ranch bronc ridings myself and do a lot of stuff with these cowboys and talking behind the chutes, their goal really is to ride a Burch horse."

The top eight will advance to the short round, where they will be matched up against a Burch horse one more time to compete for a total purse of $6,000.