George Taylor Named CEO Of The Professional Rodeo Cowboys Association

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George Taylor will begin his position as chief executive officer of the Professional Rodeo Cowboys Association (PRCA) on January 22. The PRCA recently named the former executive with Caterpillar its CEO after Karl Stressman retired from his nine-year role as commissioner of the association.

Taylor brings an impressive resume that includes executive experience with IBM before moving on to work for 19 years at Caterpillar, where he served as an executive and the chief marketing officer and president of Caterpillar Venture Capital. He also holds an MBA from the University of Illinois as well as a B.S. in computer science from Illinois State University.

“I have had the opportunity to work for two iconic global companies during my career and I believe the PRCA is yet another example of an iconic organization representing the best in the sports and entertainment industry,” Taylor said in a ProRodeo press release.

Keith Martin, chairman of the PRCA board of directors, said he believes Taylor will bring the rodeo association to the next level.



“George’s business acumen and his ability to work with so many different types of people are going to be really strong attributes, because in our organization that’s really needed,” Martin said in the press release. “We appreciate his financial, digital, and marketing strengths, and those things all enter into being a good fit for us, taking us into the next century.”

Going in to this position, Taylor has set some initial goals:

  • Listening to the PRCA members and staff to prioritize initiatives.
  • Physically and digitally innovating the customer and member experiences.
  • Expanding rodeo’s reach globally.

“In the end, it’s about continuing to grow revenue and the PRCA ProRodeo brand for the benefit of its members,” Taylor said in the release.

Rising Star: Caydence Roberts, 10-Year-Old All-Around Cowgirl

Photo by: Boaz Dov Elkes

This next Rising Star has so many accomplishments that I had to double-check her age because it was hard to believe a 10-year-old could do so much in her young career. Barrel racing and all-around titles came flying in as soon as this youngster could compete, and her reserve champion title at the 2017 Junior NFR introduced her to us in the No. 57 spot in The Rank against barrel racers in older age groups and from around the country. 

Crawley Continues His Roll, Rookie Wins Bulls At Redding

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Rodeo fans packed it in to watch the Redding Pro Rodeo in Redding, California, last week. The mid-May rodeo handed out nearly $170,000 to PRCA contestants, including saddle bronc rider Jacobs Crawley, who has been the only name we've seen in the No. 1 spot in the standings for months. 

How To Watch The 33rd Annual Championship Jr Roping Roundup

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The 2018 Barry Burk Championship Jr. Roping Roundup is streaming LIVE on FloRodeo from May 25-28 at the Hardy Murphy Coliseum and Fairgrounds in Ardmore, Oklahoma. You can't go far in the world of tie-down roping without knowing the name "Burk"—there are many accomplished competitors who have rodeo'd under that name, including the event's namesake: 17-time WNFR qualifier Barry Burk. 

Rodeo Recap: Crane And Gloria Both Win Bracket-Style Events

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Tournament- or bracket-style competitions were all the rage over the weekend with both the Duvall’s 40th Annual Steer Wrestling Jackpot hosting the “Battle Royale” competition and the PBR hosting Canada’s first bracket-style Iron Cowboy competition. Both of these tournaments included some upsets that made them exciting right until the last run and ride. 

Get Ready For The 33rd Annual Championship Junior Roping Roundup

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The 33rd Annual Championship Junior Roping Roundup kicks off this week in Ardmore, Oklahoma! See some of the best young tie-down ropers and breakaway ropers compete at the Hardy Murphy Coliseum and Fairgrounds.

Rising Star: Cooper Cano, 14-Year-Old Roughstock Cowboy

First, he was told his horse was too big. Then, he decided to just get on the ones that bucked instead. Cooper Cano caught the rodeo bug as a toddler when he rode his horse up to the registration booth at the St. Paul Rodeo and tried to join in on the fun. 

Rodeo Recap: Mucho Dinero & Pedro Double Win, We Love Rodeo Moms

© Stephen R. Sylvanie-USA TODAY Sports

The second rodeo weekend in May was quieter in the PRCA after a larger push last weekend. Although the checks were smaller, big names like Clay Smith and Paul Eaves, Tiany Schuster, Jacobs Crawley, and Sage Kimzey still came out to play and add another win to the many it will take to qualify for the WNFR. 

Something In The Water: Rodeo Champion Hotspots

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Maybe it’s something in the water.

Rear Back And Enjoy Photos From The Guymon Pioneer Days

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Rear back on a Sunday morning and enjoy some of the best photos from the 2018 Guymon Pioneer Days Rodeo in Guymon, Oklahoma. PRCA competitors battled it out for $233,874 in prize money and the rodeo's truly unique championship belts—not belt-buckles.

Rising Star: Dawson Stewart, 18-Year-Old Steer Wrestler

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After a strong showing at the 2017 Junior NFR in Las Vegas, Dawson Stewart debuted on The Rank in the No. 4 spot. Four events into the Ote Berry Junior Steer Wrestling World Championship tour season, Stewart has climbed the ranks and now sits at No. 1 in the Steer Wrestling Rankings.