George Taylor Named CEO Of The Professional Rodeo Cowboys Association

© Stephen R. Sylvanie-USA TODAY Sports Clay Smith and Paul Eaves 2016 NFR

George Taylor will begin his position as chief executive officer of the Professional Rodeo Cowboys Association (PRCA) on January 22. The PRCA recently named the former executive with Caterpillar its CEO after Karl Stressman retired from his nine-year role as commissioner of the association.

Taylor brings an impressive resume that includes executive experience with IBM before moving on to work for 19 years at Caterpillar, where he served as an executive and the chief marketing officer and president of Caterpillar Venture Capital. He also holds an MBA from the University of Illinois as well as a B.S. in computer science from Illinois State University.

“I have had the opportunity to work for two iconic global companies during my career and I believe the PRCA is yet another example of an iconic organization representing the best in the sports and entertainment industry,” Taylor said in a ProRodeo press release.

Keith Martin, chairman of the PRCA board of directors, said he believes Taylor will bring the rodeo association to the next level.



“George’s business acumen and his ability to work with so many different types of people are going to be really strong attributes, because in our organization that’s really needed,” Martin said in the press release. “We appreciate his financial, digital, and marketing strengths, and those things all enter into being a good fit for us, taking us into the next century.”

Going in to this position, Taylor has set some initial goals:

  • Listening to the PRCA members and staff to prioritize initiatives.
  • Physically and digitally innovating the customer and member experiences.
  • Expanding rodeo’s reach globally.

“In the end, it’s about continuing to grow revenue and the PRCA ProRodeo brand for the benefit of its members,” Taylor said in the release.

Logan Bird: Back In Action And Stringing From The Belt For The American

Logan Bird - 2017 Canadian Champion Tie Down Roper

Just two and a half months after Logan Bird was involved in a single-vehicle accident that could have potentially ended his life, the 2017 Canadian champion tie-down roper is back in action. 

Bear Pascoe Trades Football Cleats For Cowboy Boots At The American

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The last time McKenna Sean “Bear” Pascoe entered AT&T Stadium in Arlington, Texas, he was wearing cleats. The next time he enters the stadium it will be wearing cowboy boots. 

How To Win RFD-TV’s The American, Presented By Dish

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Hundreds of competitors will soon descend upon the Fort Worth, Texas, area for RFD-TV’s The American, presented by Dish, with the semi finals at Cowtown Coliseum in Fort Worth on Feb. 20-24 and the finals at AT&T Stadium in Arlington on Feb. 25. 

Around The World: Who Traveled The Farthest To Get To The American?

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How far would you travel in the hopes of winning a share of over $2 million?

FloRodeo to Live Stream RFD-TV’s The AMERICAN, Presented by Dish

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AUSTIN, Texas -- February 12, 2018 -- FloSports, the innovator in live digital sports and original content, today announced an exclusive partnership with RFD-TV’s The AMERICAN to live stream the Semi-Finals and Finals. Known as The World’s Richest One-Day Rodeo, the top rodeo competitors from around the world compete for $2,500,000.

Will Jess Lockwood Become The Youngest Champion Of The American?

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As of 2017, the youngest competitor to ever win RFD-TV’s The American, presented by Dish was the very first winner of the event. Richmond Champion took home the bareback title and full $1 million bonus in 2014 at the age of 21. 

Top Draws: Frontier Rodeo Company's Show Stomper And Maple Leaf

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Frontier Rodeo Company has produced some of the top horses in the professional rodeo game for many years — notably saddle bronc horse “Medicine Woman” and bareback horse “Full Baggage,” who have earned a combined total of six PRCA stock of the year awards.

$40,000 Per Second: The Numbers Of The American

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When it comes to numbers, RFD-TV’s The American, presented by Dish goes big: hundreds of contestants spread all over a large area of the U.S., Canada, and even Brazil, and the biggest one-day payout in rodeo.

The American: Stories Of David vs Goliath

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RFD-TV’s The American, presented by Dish is a unique event because it brings together matchups that you would never get to see within just any rodeo circuit. All are welcome at the world’s richest one-day rodeo where legends, current champions, unknowns, and up-and-comers from many different associations and avenues meet to see who will walk away with the multi-millions up for grabs. 

Black Hills Stock Show And Rodeo: Broncs For Breakfast And Burch Horses

Photo by Scootem-N-Shootem Black Hills Stock Show Ranch Rodeo and Bronc Riding

What are you doing for breakfast? Sipping your coffee? Having your bacon and eggs maybe?