Canadian star bull rider Ty Pozzobon died unexpectedly at age 25 on Monday.

Pozzobon was the Professional Bull Riders (PBR) 2016 Canada champion, a three-time qualifier at the Canadian Finals Rodeo, a four-time PBR world finalist, and an ERA athlete. The Pozzobon family hosted the Ty Pozzobon Invitational bull-riding event in Merritt, British Columbia, from 2013 to 2015.

An official cause of death has not been released, but it is not considered to be suspicious.

In the wake of his death, the family of Pozzobon is warning about the dangers of concussions.

"It's important that people know about the implications of head injuries as a result of concussions," Pozzobon's mother, Leanne, said in a statement.

Pozzobon first started riding in PBR Canada-sanctioned events in 2010 and went on to compete full time in the United States in 2011. The Merritt, B.C., bull rider was set to return to PBR competition in 2017 following a career-best fourth-place finish at the 2016 PBR World Finals. Pozzobon set a career high with an 89.5-point ride on Big Cat during Round 2 of the World Finals this past November.

"Ty Pozzobon was a cowboy through and through and loved being a professional bull rider," PBR CEO Sean Gleason said. "His infectious personality and enthusiasm for doing what he loved touched so many of us, and we will remember him always."

Ty Pozzobon was the only son of parents Luke and Leanne. He also leaves behind his sister, Amy, and his wife, Jayd, along with numerous other relatives and close friends.

The Pozzobon family has stated that funeral arrangements are currently being made, and details will be announced. The family requests that, in lieu of flowers, donations can be made to the Rider Relief Fund at www.riderrelief.org.

PBR will recognize and celebrate Pozzobon's life beginning this weekend in Chicago.

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